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I’ve been in eCommerce since 2017 and hit 7 figures by 2019. Instead of focusing on growing the biz and making more money, I chased my childhood dreams: traveling to over 30 countries and living in Buenos Aires, Bali, Budapest, and Lisbon. At 21, I even had the chance to give a TEDx talk.
Eventually, I left eCommerce, returning to my countryside roots to open a physical store, Iris Photographie. It was working well, so I created Iris Photography Masterclass to help people open their own shop.
See, just like you, I’m a founder at heart. I understand your challenges, your resilience, and I highly respect that you are constantly seeking ways to create value.
In summer 2023 I had to evacuate my shop, and lost the business. That was an unpredicted hard hit.
I naturally shifted back to eCom when a friend of mine asked me to help him with Conversion Optimization for his brand.
Blueway Labs was born with one mission: to help DTC brand founders increase their store’s revenue per visitor.
A/B testing laboratory for DTC brands
I'll Diagnose Your Shopify Store & Prescribe Tailored Solutions to Boost Your Revenue Per Visitor.
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A/B testing laboratory for DTC brands
I'll Diagnose Your Shopify Store
Then Prescribe Tailored Solutions to Boost your Revenue Per Visitor.
Then Prescribe Tailored Solutions to Boost your Revenue Per Visitor.
Trusted by 7 & 8 figure DTC brands
Services
3 Solutions Tailored to Your Specific Needs
CRO Consulting
Done-with-you Conversion Rate Optimization
If you're just getting started with CRO, or have less than 30,000 sessions per month, this is perfect for you. I’ll provide you with guidance, answer all your specific questions, and empower you with the knowledge to run A/B tests the right way.
What’s included?
1-on-1 Recurring Zoom Calls with Me
Review of Your Website and Funnel(s)
Sustainable Strategy for Your Brand Growth
Tailored Testing Pipeline
Book a Call Now ->
Ongoing CRO
Done-for-you Conversion Rate Optimization
Too busy to do CRO yourself? Outsource it all. From in-depth research and data analysis to tailored experiments and detailed reporting, I take care of everything so you can focus on advertising and growing your brand.
What’s included?
Data-Driven Full-Stack CRO
ICP Research and Data Analysis
Designs Tailored to Your Brand and Products
A/B Test Development & Quality Assurance
Book a Call Now ->
Landing Page Design
Responsive custom landing page or page redesign
Do you need one or more landing pages to test a new value proposition, target a specific awareness stage, or develop a new marketing channel? Let’s discuss your vision and I’ll create something unique for you.
What’s included?
High Converting Landing Page Design & Dev
Copywriting & Ux Optimization
Improved Visual Assets
Unlimited Revisions
Book a Call Now ->
Ongoing CRO Process
4 Essential Steps That Will Guarantee Robust Growth for Your Store
I provide you with this high level / easy-to-understand overview, because I know you’re busy and don’t have much time to waste.
If you want to know exactly how I carry each of these 4 steps, get in touch with me.
Results
Working with me, you won’t see an overnight drastic increase in RPV
However, small and steady improvements are guaranteed.
Over time, these will compound and get you the 2x growth you're after.
CR +8.78% RPV +9.98%
CR +11.19% RPV +11.79%
CR +6.23% RPV +6.42%
Speed, Flexibility, Clear Communication
Without the complexity and price tag of a big agency
Meet Andy,
your conversion strategist.
If you’re not willing to invest 15,000$ per month to work with a leading CRO agency for your DTC brand, and...
you’re here on your Conversion Rate Optimization journey.
Then I can certainly help you.
Got Questions?
Here’s What You Need to Know
How much monthly traffic do I need to do CRO?
You can find all sorts of answers online to this question. Some say 2,000 monthly visitors, others say 50K or even 100K. So, what’s the real number? 🤔
I’d say the truth is, there isn’t one. CRO is always valuable for improving your store’s performance, but the approach depends on your traffic. With more traffic, you can run more granular A/B tests and gather deeper insights.
If you're just starting out with lower traffic, you can still focus on qualitative data like user feedback, heatmaps, and session recordings to optimize conversions while your traffic grows. CRO is beneficial at any stage, but more visitors will help you get the most out of it.
I’d say the truth is, there isn’t one. CRO is always valuable for improving your store’s performance, but the approach depends on your traffic. With more traffic, you can run more granular A/B tests and gather deeper insights.
If you're just starting out with lower traffic, you can still focus on qualitative data like user feedback, heatmaps, and session recordings to optimize conversions while your traffic grows. CRO is beneficial at any stage, but more visitors will help you get the most out of it.
How do you tailor tests unique to my store?
I tailor tests specifically to your store by analyzing your data (Analytics, Heatmaps, Surveys, Review mining), understanding your ICP, and focusing on your unique goals. 🎯
This means creating custom strategies, from optimizing product pages to improving the checkout process, based on your customer behavior and buying patterns. Each test is designed to address your store’s specific challenges.
This means creating custom strategies, from optimizing product pages to improving the checkout process, based on your customer behavior and buying patterns. Each test is designed to address your store’s specific challenges.
How do you run tests?
After thoroughly analyzing your data, I create a prioritized pipeline of test hypotheses. Together, we decide which tests to run first based on their potential impact. 📈
Using Intelligems, a powerful CRO tool, I set up A/B tests that dynamically adjust specific elements on your site. The platform tracks key performance indicators (CR, RPV, AOV) in real-time, offering valuable insights into which version is working best.
I closely monitor the tests, analyze the results, and make data-driven adjustments to continuously optimize your website for higher conversions and profitability.
Using Intelligems, a powerful CRO tool, I set up A/B tests that dynamically adjust specific elements on your site. The platform tracks key performance indicators (CR, RPV, AOV) in real-time, offering valuable insights into which version is working best.
I closely monitor the tests, analyze the results, and make data-driven adjustments to continuously optimize your website for higher conversions and profitability.
How many tests do you run at a time?
The number of tests I run at a time depends on your store’s traffic and the complexity of the changes being tested. 🧪
If your store has higher traffic, we can run more tests concurrently across different segments or pages, so that we can optimize multiple areas at once. However, I typically prefer to run one test at a time to ensure the data remains accurate and the results are reliable.
If your store has higher traffic, we can run more tests concurrently across different segments or pages, so that we can optimize multiple areas at once. However, I typically prefer to run one test at a time to ensure the data remains accurate and the results are reliable.
How long does an A/B test usually run?
The duration of an A/B test depends on your store's traffic and the amount of data needed to reach statistical significance. Usually an A/B test runs for 2 to 4 weeks. For high traffic website, it can be 1 week though. 📆
The key is to run the test long enough to gather meaningful insights without rushing to conclusions.
The key is to run the test long enough to gather meaningful insights without rushing to conclusions.
How long until I start to see results?
Depending on your store’s traffic, you can start seeing early trends from A/B tests within a few days to a week, even though sometimes it’s actually misleading. 📊
To get reliable and actionable results, it's important to let the test run until statistical significance is reached, and that is something we define together.
To get reliable and actionable results, it's important to let the test run until statistical significance is reached, and that is something we define together.
Do you design and develop your tests?
I fully handle the design, in Figma. For development, it depends on whether you have someone in-house. If not, my Shopify Plus developer will take care of the implementation. 👨💻
This directly affects my pricing, depending on whether you choose Ongoing CRO or Landing Page Design. If you select my CRO Consulting offer, I can help you in the process of hiring a good dev (it’s not easy!).
This directly affects my pricing, depending on whether you choose Ongoing CRO or Landing Page Design. If you select my CRO Consulting offer, I can help you in the process of hiring a good dev (it’s not easy!).
What does your pricing model look like?
My pricing depends on several factors, including the offer you choose, whether you have a dev in-house, the complexity of your store, and the scope of work.
The best approach is to have an open, candid conversation where we discuss everything transparently. From there, I'll get back to you with a custom quote tailored to your specific needs.
The best approach is to have an open, candid conversation where we discuss everything transparently. From there, I'll get back to you with a custom quote tailored to your specific needs.
Haven’t found the answer to your question?
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