Shopify PartnersShopify Plus

Tailored CRO for 7- & 8‑Figure Shopify Brands.

We turn your existing traffic into more profit through high-impact A/B testing with Intelligems.

Boutique CRO Agency · Official Intelligems Partner

Andy Costes, founder of Blueway Labs

You work with me, every step of the way.

Hi, I'm Andy. I've been working on Shopify since 2017, run hundreds of A/B tests on Intelligems, and I personally work with every client. I read your data myself, define the strategy, and stay hands-on throughout the entire process.

2017Building on Shopify since
750+A/B tests run
50+Brands optimized
Top 3 CRO Expert
Premier Partner
Featured Expert
ROI calculator

See how good CRO can change your business trajectory.

Brands get on average an 8x return on investment on our collaboration.

130,000
3.8%
$60
40%
Estimated additional profit per year$142,272
Current monthly profit$118,560
Estimated additional profit per month$11,856
8x
Estimated ROI on our collaborationFor every $1 you invest, brands get on average $8 back.

Based on a 10% lift in profit per visitor. Estimate only, not a guarantee.

Real results

Want to see our results?

We regularly share real A/B test wins from our clients, with the exact numbers, the psychology behind them, and the key learnings.

We never tell whose brands it is, but you'll see real data, real strategies, and real impact.

Real A/B test resultsWith actual numbers and metrics
The psychology behind itWhy it worked and what we learned
Brands kept anonymousReal data, 100% confidential
New insights every weekOn our LinkedIn

What we actually do

CRO Audit

Not ready to test yet, but you want expert eyes on your store.

One-offScoped to your store, quoted on the call
Make an appointment
  • UI/UX review of your key pages
  • Data analysis: where visitors drop off
  • Revenue heatmaps
  • Clear, practical recommendations
  • A prioritised list you can ship yourself

CRO Retainer

For Shopify brands ready to test every month.

Fixed monthlyNo hourly billing, no revenue share
Make an appointment
  • A/B tests run on Intelligems
  • Research, hypotheses and prioritisation
  • Design and development in-house
  • Content, offer, shipping and pricing tests
  • Data analysis after every test
  • Works with your team or agency
  • Cancel anytime
  • Your rate never changes once on board

How it works

Three steps. The first one is free. First lifts in 30 to 90 days.

Step 1

Intro call and audit

30 minutes on your numbers, then we find where revenue leaks and rank the fixes by impact.

Revenue heatmap on a client FAQ
heatmap.revenue
Step 2

Test

We design, build and run the tests on Intelligems.

Test live
Step 3

Keep the winners

Winners go live, you keep the learnings, and the next test gets smarter. Reported every week.

Profit per visitor ↑ 25.47%Winner

Questions we get on every call

How much monthly traffic do I need to do CRO?

If you have less than ~10,000 visitors per month, don't worry yet about A/B testing. You should still optimize your website though!

Between 10,000–100,000 visitors/month, you can run tests, but it's a lot more difficult: you have to be highly strategic. You can test offers, free shipping thresholds, upsells, or an entire page redesign, such as your current PDP against a brand new design.

Once you get into 100,000+ visitors/month, you're in a much better position: you can detect smaller lifts, run more tests per month, and segment traffic.

Keep in mind though, traffic doesn't give the full picture. You also need to factor in your current CR and AOV. With the same traffic, a brand with a $5,000 AOV will naturally have far fewer orders than one with a $50 AOV. And fewer orders mean fewer data points, which makes A/B testing much harder.

How do you decide what to test or improve first?

Before running any test, it's important to know where you're good, and where you're not. Sometimes, one single page is leaking most of your traffic. So the first thing we do is look at where visitors drop off.

Then we check your qualitative insights: session recordings, surveys, and user behavior. That mix tells us what's broken and why.

From there, we craft test hypotheses and prioritize them with our framework. If something impacts revenue and is simple to fix, it goes first. Small wins compound fast. The bigger, strategic tests come next, once we've fixed the obvious flaws.

How long does it take to see results?

It depends on how much traffic and data your brand already has. Do you want certainty or confidence?

Most of our clients want confidence, so we focus on velocity. We run a lot of A/B tests. Some will be false positives, or false negatives. That's fine. The speed and volume of testing help us outlearn, and outperform, your competitors.

If you want certainty, we have to wait longer per test, and be even more strategic with prioritization.

With 300K+ sessions a month, a week is often enough to validate a test. For lower-traffic brands, we focus on bigger, higher-impact experiments. Most clients start seeing meaningful lifts within 30 to 90 days.

CRO isn't a one-time sprint, it's a compounding process. Every test teaches us something that makes the next one smarter, faster, and more profitable. That's how we build consistent, long-term growth.

What kind of ROI can we expect from CRO?

CRO doesn't print money overnight, it compounds.

Your ROI on our CRO services depends on your traffic, average order value, and how much friction we remove from the buying journey. But on average, our clients see a 5–15% lift in revenue per visitor within the first few months.

That's the short-term ROI. The long-term one is knowledge. Every test we run teaches your team what truly drives conversions for your brand: messaging, pricing, layout, offer, or psychology. You keep those insights forever, even after a single test ends.

That's how CRO pays off twice: first in results, then in understanding.

How much does it cost to work with Blueway Labs?

We operate on a fixed monthly retainer: no hourly billing, no revenue share, no percentage on performance. You can cancel anytime.

CRO is about consistency, and so is our model. You know exactly what you're investing each month, and we focus on generating multiples of that through measurable uplifts in conversion rate and average order value.

Get in touch to know our current rate. Yes, it's higher than it was in 2023 or 2024. That's because our results keep improving. But once you're on board, your rate never changes. Loyalty has its benefits: the brands that joined early still pay their original rate, and they'll keep it for as long as they stay with us.

How do you work with in-house teams or agencies we already have?

Easily. If you already have a marketing team or agency, we simply become your CRO arm and turn your existing traffic and creative work into measurable growth.

We collaborate with whoever handles traffic, email, or design, so everyone stays aligned. We share data, insights, and test results transparently, so your team learns from every experiment too.

Think of us as an extension of your growth stack, not another agency to manage.

Do you handle development and implementation?

Yes, we handle both. We don't just hand over ideas or test plans. Our team manages the full process, from concept and design to development and launch. That means faster testing cycles, fewer handoffs, and results you can actually measure.

If your brand already has developers, we can collaborate directly with them. Otherwise, we take care of everything in-house: clean builds, tracked properly, and fully reversible after the test.

In short: you focus on growth, we handle the execution.

Will CRO interfere with our current tracking or ads setup?

No, everything we do is built to work with your existing setup. We make sure your analytics, pixel tracking, and ad attribution stay fully intact before running any test.

Our changes run in isolated environments, so they don't break your data or disrupt campaign tracking.

What A/B testing tools do you use?

We use Intelligems, exclusively. It's built for Shopify. Period.

Their team keeps shipping new features and adapting fast to Shopify's ecosystem. We want the most specialized solutions for our Shopify Plus clients, and Intelligems gives us exactly that.

30-minute intro call

Book a call
with Andy

Just a candid conversation to understand your needs, with no engagement. Even if we don't work together, you'll walk away with valuable CRO insights.

Book a free strategy call 30 minutes · EN / FR